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Padoin Consulting -

What is Integrated Strategic Communication?

Before, there was Advertising... And Public Relations... and Direct Marketing and layout, design, print media, radio and TV......

Integrated Strategic Communications is, simply put, combining all these elements of communications and utilizing the strengths of each element to form a message that can strike in several channels simultanously. Imagine opening the newspaper in the morning and reading about a new product or an event. Then, hearing about it on the radio in the car, in an email at work, by seeing a web banner on a page and then hearing about it in the news at night. Within a day, you and thousands more have been introduced to the product or event and orders will be rolling in that very evening. It is almost impossible not to hear about it. Such a massive, simultanous voice is what we call Integrated Strategic Communications.